Running Your Writing Career like a Business
If you're not running your writing career like a business you may be missing some key points to getting it off the ground. Writing IS your business and just like any other business model there are things you can do to make it work more efficiently and get customers coming to you.
Research shows that the fastest growing companies adapt to their market, retain customers and provide excellent customer service.
You may be asking yourself what this has to do with being a writer. Well, it has plenty to do with it if you want it to grow and have returning customers.
Writer's markets change and go through phases just like any other business and you need to stay on top of the changing markets by keeping up to date with SEO trends, the changes that search engines go through when upgrading how they index web content and things you can be penalized for.
Businesses that grow at a slower rate have been shown to focus more on branding and price competition instead of putting their emphasis on service.
Providing excellent customer service is a major factor that separates a growing business from a stagnant one. It's also one of the main reasons that customers return. In the writing business you want to establish a good client base and keep them satisfied so they return to you with future projects.
Below are a few tips and strategies you can apply to your writing business to help give you a competitive edge.
1. Consider and understand your client's needs and make sure you can deliver the content they require in a timely manner.
2. Put your clients first and do everything you can to make sure they're satisfied. If a potential client contacts you and you don't feel you're qualified for the project, simply explain this to the customer and refer them to someone who can deliver what they need. This is where networking with other professional writers will pay off.
Referring a client to another writer doesn't necessarily mean you're giving up business. It demonstrates to the client that you're professional and concerned with their needs. More often than not they will return to you for future projects that better fit your qualifications or give you a good referral with other potential buyers.
3. Always handle client complaints in a professional and timely manner. This could make the difference in whether or not they return to you for future work or refer you to other clients.
4. Produce quality content for your clients. Content needs can change quickly and you need to be ready for the next project, but never let the almighty dollar get in the way of quality work.
Delivering superior material will separate you from the competition. Being first out of the gate does you no good if you're handing out poor work.
5. Make short term decisions that fit with your long term strategy. Never do anything in your writing business that you may regret later.
If you've already done some things that you're afraid will come back to haunt you, don't give it too much time to eat away at you. Instead, adopt more ethical practices and establish yourself as a professional, so if skeletons do come out of the closet you will have proof that you've improved in your chosen profession.
6. Study and understand your market. Being a writer means you're always learning and honing your skills. Big businesses are constantly educating their employees in market changes, new trends and offering training to increase their productivity. Your writing business is no different. You need to constantly educate yourself and stay on top of the business of writing.
7. Never compete solely on price. This is rarely a good tactic for the long haul. Competing on timely delivery and quality work will guarantee you more customers and more long term clients.
As your business grows and develops, so will your income. Over time you'll be able to charge more for your services and find clients that are willing to meet your price. You should never start out expecting to receive the same rate of pay as writers who've been in the business for years. Like any other career choice you have to work your way up.
Running your writing career as a business will be more beneficial to you in the long run with increased sales, more income and long term clients. So don't forget these important issues when you make the decision to go professional.For custom writing service visit the jittery monks